TOPIC 1: CONCEPT OF INFORMATION
Data: This is unprocessed piece of fact.
Information: This organized data which give meaning full sentence or statement.
RELATIONSHIP BETWEEN DATA AND INFORMATION
Data is like if i tell ETX 2005 , its data to you , and if I add on that saying it’s your license number then its information for you, so data and information are interrelated to each other.
i) Both can be presented in alphabets
ii) Both can be presented in number
iii) Both can be presented in symbols
i) Data is a row fact which is unprocessed while information is data that has been processed.
ii) Data is the lower level of knowledge while information is the second level of knowledge.
iii) Observation and recording are done to obtain data while analysis is done to obtain information
SOURCES OF INFORMATION
Sources of information can be categorized in two groups.
Primary sources of information allow the learners to access original and unedited information. A primary source requires the learner to interact with the sources and extract information.
E.g; person interview E-mail contact, Event, Discussion, Debate, Community meeting, Survery, Artifact, Observation of object canimate and inanimate.
Secondary sources are edited primary sources, second – hand versions.
They represent someone else’s thinking
E.g. Book, CR- Rom, Encyclopedia, Magazine, Newspaper, Video tape, Audiotape, TV.
Primary or Secondary
– Internet website
– Graph, Chart , diagram , table
IMPORTANCE OF INFORMATION
i) Creating awareness.
ii) Educating people
iii) Alert people on danger
iv) Giving instructions
v) Help in decision making
vi) Used in advertising goods
QUALITIES OF INFORMATION
i) Information should be RELEVANT. The information should be logical and fit to the level of recipients.
ii) The information should be UNDERSTANDABLE. Understandability of the information should be clear to the recipients.
iii) TIME LINES, every information should have a range of time that can be useful.
iv) RELIABILITY , Information should be reliable to the receiver
This is the process of spreading or distributing information using various ways from one individual to another.
The process of disseminating information can be grouped into three main parts.
SOURCES OF INFORMATION
– This is the origination of the message or the information to be disseminated.
– The sources can be directly or indirectly meaning that the information can be collected directly from the communication media.
– This includes the means of spreading the information such as newspapers, signs, magazines, radio, television, telephone, computer (with internet) etc.
– The people or audience intended to receive the information.
WAYS OF DISSEMINATING INFORMATION
i) Traditional ways
ii) Modern ways
Uses traditional tools to spread information e.g. Songs,drums,poems,whistle.
Uses modern tools to spread information e.g. Internet, TV, radio station, magazine
DIFFERENCE BETWEEN TRADITIONAL AND MODERN WAYS
TRADITIONAL WAYS MODERN WAYS
1) Slow in disseminating information – Quick and faster to disseminate the information
2) equipment are manual operated Equipment are electrically equipped
3) Messages can be sent in short distance Distance coverage is big
4) The cost of sending the messages is too high The cost of sending message is very low e.g. E-mail
5) The information reach few people Many people can get information at the same time
- Lectures 1
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes